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Dorrigo Local News Items

courier sun logoDestination Dorrigo local news highlights are listed here.  For all the Local Shire News go to the Bellingen Courier Sun local news page.

 

 

First Bundle Launched on the ATDW

Content Flow Infographic White

 

We have had a large number of responses to our last e-news about the Bundling projects.

To answer a number of questions we have put together the following:

The project works like this:

  • Individual listings are loaded to destinationdorrigo.com
  • Within this site we have built functions that can 'categorise', or Bundle, similar listings. In this case the category 'Boutique Shopping'.
  • This bundle has a specific link within the website, ie https://www.destinationdorrigo.com/discover/what-to-do-in-dorrigo/boutique-shopping.html
  • We then add a listing onto the Australian Tourism Data Warehouse (ATDW) 'Boutique Shopping in Dorrigo' with a link back to the bundle on destinationdorrigo.com
  • Once the ATDW listing is approved the warehouse software distributes this to state, national, and international websites and databases.

The net result is that Dorrigo can present and distribute Bundled attractions to the world!!!

Our bundles will be listed on the following websites and databases:

  • visitnsw.com | Destination NSW’s primary consumer website attracts over 22 million visits a year.
  • sydney.com | This international website, has market and language specific versions for the following countries: Hong Kong, China, Korea, Japan, United Kingdom, North America, New Zealand, Singapore, France, India, Malaysia, Middle East, Italy and Germany.
  • australia.com | Tourism Australia’s website delivers information to customers worldwide, and is the primary call to action in Tourism Australia’s international tourism marketing and promotional activities.
  • The Australian Tourism Data Warehouse (ATDW) | A centralised database of more than 35,000 Australian tourism product and destinations, supplying NSW product to 70 plus websites including australia.com.

Destination Dorrigo Inc. has developed this initiative as part of its Destination Marketing & Management functions.

We trust that this has made the Bundling idea clearer for you. We realise that it is a complex process but by simply having individual businesses supply us with some text and images we can leverage the ATDW greatly for the benefit of our town.

If you would like to add content to destinationdorrigo.com you can upload your text & images from the Contacts link.

'Like' us on Facebook if you think that this is a good idea.

CREATIVE COUNTDOWN

CREATIVE COUNTDOWN

Reminding artists and artisans of The Dorrigo

 


Creative Mountain Arts Exhibition   “Ahead in the clouds”  

April 13 to 23       Opening night 7pm Wednesday April 12

Including Youth Art & the popular Shoebox Sculpture competition

Great prizes! Don’t miss out! Create and enter.

Information:   Sandra 66574120     www.artscouncilofthedorrigo.com

Dorrigo - Featured Town

highway travellerDestination Dorrigo Inc.'s partnership project has seen Dorrigo as the Featured Town on the 'http://highwaytraveller.com.au/' website.

Our website has seen a significant increase in referral traffic from the Highway Traveller website.

Many thanks to Kevan Stannard for this 'much needed' exposure for our small village.!

Peter Kenyon Visits Dorrigo

peter kenyon dorrigo 

Dorrigo had a very important visitor to town on Saturday 3 December, although on a fleeting  stop on his way to other places.

Peter Kenyon, one of the world’s leading authorities on Asset Based Community Development and driving force behind the highly influential Bank of IDEAS (www.bankofideas.com.au)  was wandering the early morning market, seeking an early morning caffeine fix, when he was recognised.  Peter, has been involved in community development for almost 30 years. He  has given key note lectures and been involved in many and varied programmes and initiatives to revitalise and empower in 1600 small, medium and large communities in 58 countries throughout the world.

In his short time in town he recounted his previous visit to Dorrigo some 20 odd years ago.  At that time he was asked to audit and workshop where Dorrigo was heading and how to fix problems associated with the decline of the abattoir, restrictions in the timber industry, how to get visitors who were enthralled with the newly established Dorrigo National Park to come into town as well as other manifestations that were pushing Dorrigo in 'the wrong direction'.  High on the agenda of the community back then was the opening of the Railway Museum, the saviour to Dorrigo, and the establishment of industry  - "any industry".

Peter was disappointed to see that the Railway remained unopened, but, forever positive, he believed that Dorrigo still has a future. "Tourism is the key to Dorrigo" with the magnificent natural resources present in the World Heritage Dorrigo National Park and the multitude of other incredibly beautiful national parks and nature reserves of the area. Dorrigo is extremely fortunate that it has so many features that other communities can only dream about.

Dorrigo, however, needs more than tourism to survive. Dorrigo requires co-operation and collaboration within its business community. Apathy is what will finish Dorrigo. Referral marketing, where one business  speaks highly of another business and directs their customers to visit them, is crucial for survival.  Dorrigo requires a strategic plan that is actionable. Dorrigo needs a 'voice' that expounds the virtues of the resources that it has, so that it can grow in a sustainable and positive way. Dorrigo has many specialty and exciting businesses that can attract and hold the attention of visitors, to create a 'story' and an experience that will last. Any innovative and unique businesses should be encouraged, in any way, as Peter, a world expert in the field, believes that they are the key to the long term growth and survival of the town.

Directing business to Dorrigo

robyn simon stephen saunders

‘The Future of Business in Dorrigo’ was the topic for consideration at the last gathering of the Dorrigo Chamber. Perhaps better named ‘the ways and means of directing business to Dorrigo’, this was an interesting discussion facilitated by Robyn Simon (from ETC) and Dr Stephen Saunders, Section Leader for Industry and Destination Development at Coffs Harbour City Council.

Robyn highlighted the importance of businesses having a plan to succeed; only 40% of businesses do! She also emphasized the importance of an online presence and mobile compatible websites as well as the integration of as many different types of marketing tools as possible, such as social media, website presence and optimisation and presence with Google. Statistics such as 62% of Australians have a facebook account, 93% of Gen Y (16-34yr olds) access the internet daily, and that Saturday is the busiest trading day, but generally Gen X & Y favour visiting businesses on a Sunday, provide great clues as to where Dorrigo businesses should be directing their business planning efforts. Dorrigo’s major asset was seen as being a collection of independently owned shops, providing unique and interesting experiences.

Stephen emphasised the importance of taking notice of hard data and what can be learnt from this data to promote the Dorrigo plateau. Tourism Research Australia figures indicated a 21% increase in visitation for the Coffs Harbour LGA over the previous year with 3.2M visitor nights last year, the majority of which are domestic overnight visitors. The highly successful #createyourparadise advertising campaign has seen a marked increase in hits to the coffscoast.com.au website with over 600 hits/day most of which come through mobile devices. The biggest driver to visitation is via Facebook, especially in association with video content. Traditional advertising means provides little when compared to the power of mobile devices targeting Gen X & Y and the millennials. Certain posts and information create more interest than others and the physical beauty of our environment, not unexpectedly, attracts a lot of interest. Coffs Harbour City Council is willing to promote interesting posts, putting $s into boosting posts which drive further visitation to the entire area. Stephen’s department constantly monitors social media. A further promotion of the hidden treasures of the Waterfall Way as an ‘infomercial’ (not a documentary) was discussed at this gathering. There will be an emphasis on experiences and operator offers and it is to be produced shortly.

Destination Dorrigo Inc. looks forward to collaborating with these efforts, as part of our ongoing Destination Marketing focus.

Dorrigo in top 50 small towns in Australia

To encourage local and foreign tourists in Australia to go beyond the usual landmarks and vacation spots, Discount My Flights Australia, a travel agency in Stapylton, drew a list of the top 50 small towns in the country. It lists charming destinations to encourage travelers to go beyond the beaten paths.

One town the agency suggest to visit when in New South Wales is Dorrigo which has a lot of spectacular waterfalls and National Parks which are World Heritage sites such as the Gondwana Rainforests. Gondwana has several outdoor activities such as white water rafting, canyoning/abseiling, bush walking and self-drive scenic tours.

It has entries both from the heavily populated states of New South Wales and Victoria, and the farther ones such as Tasmania and Western Australia which feature coastal sceneries that are out of this world, rugged wilderness and small town hospitality. In suggesting these small towns, Discount My Flights Australia points out that tourists who limit themselves to the capital cities and its attractions, such as the Opera House in Sydney and beaches of Melbourne, “are missing out on what truly makes the country tick.”

ref: International Business Times - AU EDITION | Thursday, September 22, 2016 As of 12:57 PM AEST

VW Spectacular

destination dorrigo vw spectacular 0124TH JULY-1ST AUG, 2016 VALLA VW SPECTACULAR
The Volkswagen Spectacular started in 1984 and has run over 32 years with 21 shows.  The initial event was held every year but this changed to a biennial event due to the large amount of work necessary to organise the event.

In 2014, the 20th anniversary, this event was held over 7 days and in excess of 750 cars attended. The 2016 event was held from 24th July to 1st August. Many activities were organised in and around the Coffs Coast including a visit to the lemon myrtle farm, Valley of the Mist bushfoods, the Bowraville Winery, the Big Banana, Honey place and a cruise  up the hill to the beautiful Dorrigo Plateau.

Fund raising events are an important part of the spectacular with the Nambucca RSL Club sponsoring one of the Charity Days  and funds raised  were donated to a local Cancer Association, whilst other events generously supported by Nambucca Real Estate and the Roberts family raised funds for Lions and Rotary local service clubs. The support of local businesses in Coffs Harbour, Nambucca and Macksville as well as the local council and schools and various voluntary organisations has meant that the Spectacular was another unparrelled success.

Destination Dorrigo Brochure Launched

destination dorrigo brochure banner 02Destination Dorrigo Inc. is excited to announce the release of our first, of four, Destination Marketing brochures.

The organisation has been working on a Destination Management Strategy since inception in September 2015. The internal destination development has seen the website, www.destinationdorrigo.com, populated with comprehensive listings including businesses, community groups, activities, events, images, attractions and history. This has been supported by an increasing foray into social media through Facebook.com/destinationdorrigo and other media.

This internal audit of what Dorrigo has to offer, is now the basis for the next stage of the town’s destination marketing, external destination development, getting the word out to the wider community.

Together with our 'Web Marketing' efforts, Destination Dorrigo Inc. has released the first of four communication brochures. This first brochure gives potential visitors a broad introduction to what Dorrigo has to offer along with QR coded icons and directs visitors (and locals) to the most up-to-date information available about Dorrigo on a fully interactive, all inclusive, community based website. The result is brochure designed never to go out of date! What appears to be a very brave statement is supported by the ability to constantly update and maintain the most comprehensive database of information for Dorrigo ever assembled.

With current research indicating that over 80% of Australians own a smart phone, which are being accessed up to 440million times per day by the 18 to 75 year old population, it is certainly the go-to device for communication and information. ‘Smart technology’ continues to infiltrate the population at a rate of 6% p.a. and it is estimated that by 2020 the ‘technology takeover’ will be complete!!

Hence, the days of the traditional costly brochures and booklets are numbered, as they simply cannot compete with comprehensive all inclusive, current information.

Destination Dorrigo Inc. has also put in place a plan to fund the ongoing printing of these brochures, as well as ongoing web development, at no significant cost to the general business and community organisations of Dorrigo.

Destination Dorrigo Inc. sincerely thanks The Foundation for Regional & Rural Renewal for the funding to print the initial brochures and the following sponsors: Ray White Rural – Dorrigo, Red Dirt Distillery, Misty Threads, and Web Design Domain – web services, for creating and maintaining an innovative destination marketing strategy for the benefit of Dorrigo.

Collected Obsessions - Reviewed

dorrigo dramaCollected Obsessions...

The presentation by the Dorrigo Dramatic Club this month had its audiences being provoked into laughter associated with some deep thinking. Fourteen actors gave performances which were demonstrably enjoyed by the audiences who saw them, and the plays were enjoyed both for the dramatic skills displayed coupled with some nicely crafted scenarios.

This creditable production offered a chance to deftly and with a sure touch present a sometimes comedic yet ideological approach to some age–old human difficulties, and let the audience enjoy the dialogue and situation development, along with much added humour and incisive observation.
Anyone who did not manage to get to the performances missed a treat of well engineered stage craft from every facet of that concept.

Well done all concerned!

Dorrigo 2016 Bumper Olive Harvest

olive label tag mid

The Mossgrove Olive harvest has been the best so far.  Of the ~11 harvests, since plantings started in 2001, 2016 has produced 550kg of high quality Frantoio olives.

With an approx. yield of ~19%, Mossgrove olive grove produced ~100 litrs of very high quality 'Olio Novello'.

For those not familiar with Olio Novello, here is a quote from Curtis Cord:

"There’s extra-virgin olive oil, and then there’s olio novello. Extremely coveted, this is the first batch of oil made from the year’s olive harvest. “Olio novellos are early harvest olive oils and have extraordinary flavor because the olives that make them are picked early and best capture the complexities of the olive fruit,” says Curtis Cord, publisher of the online newsletter Olive Oil Times and founder of the annual New York International Olive Oil Competition."

Bottled without filtering maintains the fresh fruit flavours of the oil.

Mossgrove will be offering 500ml bottles for sale at most Dorrigo Monthly Community Markets until sold out.

A special thanks to our pickers/friends for their valuable help during harvest.

Dorrigo, you’ve done it again!

dorrigo monthly markets 01dorrigo monthly markets 02dorrigo monthly markets 03

Magnificent Autumnal weather and a great blend of stallholders and businesses resulted in another fantastic Market in Dorrigo on Saturday. This was the second market to be conducted in Hickory Street by the Showground Trust for the Community of Dorrigo.

Dorrigo Distillery hits the mark

A boutique distillery specialising in unique flavours of vodka and gin is putting Dorrigo on the tourist map.  Bus loads of visitors are making a bee-line for Red Dirt Distillery, eager for a tasty sample.

Scientists race to save 11 endangered plants in NSW

Species identified this year as at risk:

  • Narrow-leaved bertya (Bertya ingramii)
  • Four-tailed grevillea (Grevillea quadricauda)
  • Bordered guinea flower (Hibbertia marginata)
  • Dorrigo waratah (Alloxylon pinnatum)

  • Tall knotweed (Persicaria elatior)
  • Moonee quassia (Quassia sp. Mooney Creek)
  • Trailing monotoca (Monotoca rotundifolia)
  • Creeping hop-bush (Dodonea procumbens)
  • Suggan buggan mallee (Eucalyptus saxatilis)
  • Bega wattle (Acacia georgensis)
  • Musty leek orchid (Prasophyllum pallens)

Read more: http://www.smh.com.au/environment/conservation/race-to-save-11-endangered-plants-in-nsw-20160408-go1yxf.html#ixzz45VAMLlqV

Don Dorrigo and Guy Fawkes Advocate article Feb 2016

THE BEST IS YET TO COME!

What a fantastic season we have had; wet, but not too wet, some hot days, but not too hot. The grass has grown, silage was made, beef prices are at record levels, the spuds are being harvested .... and, for retailers, the visitors have been at record levels. Those retail businesses that traded throughout the Christmas and New Year period, and ‘made hay whilst the sun shone”, have reported great trading results. This was very encouraging considering the quieter months experienced over the last couple of years in both Dorrigo and also all over regional areas of the State.

In trade, what were the causes of these record levels? Fiscal analysts will suggest this and that, ad nauseum. For our small town we know several factors have been very important, but paramount has been new shopping experiences. There is currently only one empty shop in town and we are bursting with beautiful boutiques, artisans and galleries. 

Thoughts from our friend Becky

share your ideasBusiness people want to know why they ought to pay dues to a business association that doesn't appear to help them directly. The association wants to know why businesses that don’t pay should reap any benefits.

When an association helps produce events, advertises, puts up signs, produces brochures or maps, all the businesses profit from the betterment of the town whether they are members or not. So businesses might think, why bother paying?

Should associations go so far as to kick non-paying businesses off their brochure or out of the business listings? No. No one benefits from excluding them. Pushing business owners away will not make them more likely to join. Why add more conflict or strife to your community? Most small towns have enough strife.

Instead, do the things that make being a member so incredibly attractive that no one can resist. Printed brochures and a town-wide website just don’t cut it any more. You’re going to have to do the things that businesses truly value right now.

Barnaby Joyce in Dorrigo

barnaby joyce luke destination dorrigoBarnaby Joyce, MP, Minister for Agriculture and Luke Hartsuyker MP drove out to Booma Boers Farm at Bostobrick, to try some goats cheese and sausage and pick up a kid goat.

They checked out the 5000 plus flock of Boer Goats then headed to the processing plant in Dorrigo to meet the staff who process the meat and produce the goats cheese. Booma have just started making Goat Cheese in the past month. They took time out in the main street for a quick snap before heading down to Raleigh to the Norco Factory.

Thanks for making Dorrigo your Destination, gentlemen!

Dorrigo RV Friendly

rv friendly dorrigo

Dorrigo is now, officially, an RV Friendly Town. 

Dorrigo has now been added to the Campervan & Motorhome Club of Australia website.  This has opened up a great opportunity for Dorrigo to successfully host a greater number of visitors and increase the tourism traffic to help make Dorrigo a true destination of choice.

Dorrigo has developed all appropriate infrustructure to make CMCA members welcome.  See all facilities HERE.

Destination Dorrigo Website & WCAG Guidelines

dorrigo speech readerWeb Content Accessibility Guidelines (WCAG) is developed through the W3C process in cooperation with individuals and organisations around the world, with a goal of proving a single shared standard for web content accessibility that meets the needs of individuals, organisations, and governments internationally.

Destination Dorrigo Inc. is proud to announce that 'destinationdorrigo.com' now has 'Screen Reader' content speech available for all website content.

Simply highlight the text you wish to hear and click on the 'play' button on the bottom of the screen.

The embodiment of true Australian grit

Steve Waugh is about to leave on a charity bike ride from Sydney to Byron Bay. Picture: PSTEVE WAUGH CYCLING SYDNEY TO BYRON FOR ORPHANS OF THE HEALTH SYSTEM

Renowned Aussie cricket legend, Steve Waugh, will be leading a group of high profile VIPs for the inaugural Captain's Ride - a 920km bicycle ride from Sydney to Byron Bay to raise awareness and money for children and young adults with rare diseases.

A group of 65 riders and six support vehicles are due to arrive at the Heritage Hotel  around 2.45pm on Wednesday November 4. The group is staying in two separate venues (The Heritage and The Lookout Motor Inn) and will depart from the Heritage Hotel approximately 7:15am the following morning, Thursday November 5.

The hope is to find local connections with the community who may turn out to see us arrive and depart, spread the message of the Steve Waugh Foundation, and of course build support and potential networks to help with our fundraising.

Press Release - Don Dorrigo & Guy Fawkes Advocate

Destination Dorrigo Inc. The New Kid on the Block!!

It is with much pride and excitement that we launch the newest, and only, all inclusive community based website and organisation for the promotion of Dorrigo.
Destination Dorrigo Inc. (DD) arose out of the enthusiasm for Dorrigo by a small number of energetic business owners, who have always been dedicated to the promotion, the long term sustainable survival and the growth of the town and area. With the incorporation of the organisation barely a month old, DD has already aimed for, achieved and delivered renewed vigour for many business and community organisations. For example, we have offered a presence on our website to one community organisation who has never been approached, to be included in promoting Dorrigo. They are ecstatic! We listed a B&B which, within 3 days, had a 9 day Christmas booking. Good for the organisations and accommodation houses; great for the town!

About Destination Dorrigo

Destination Dorrigo is a free directory website showcasing all there is to offer on the Dorrigo Plateau.  This site contains information on Accommodation, Local Businesses, Tourism, and our local Community Organisations as well as information on experiences and events which makes Dorrigo your destination. The website is an initiative of Destination Dorrigo Inc. and forms part an all-inclusive Destination Marketing Strategy. Click HERE to view our progress timeline.

Latest News

CREATIVE COUNTDOWN
06 Mar 2017 04:27
Dorrigo - Featured TownDorrigo - Featured Town
09 Jan 2017 22:21
Peter Kenyon Visits DorrigoPeter Kenyon Visits Dorrigo
04 Dec 2016 09:48